By Colour

Flowers in every colour

Colour is often the first thing we notice about a flower, and one of the most evocative ways to explore them. Choose a shade and discover what blooms there.

About Flower Colour

Why do flowers have colour?

Flower colours are not decorative, they are signals. Each pigment evolved to attract specific pollinators: bees are drawn to blues and violets, butterflies to reds and oranges, moths to white blooms that glow in low light. True blue is extraordinarily rare because blue pigments are chemically difficult for plants to produce. Red is a colour invisible to most insects but vivid to hummingbirds. White flowers reflect all wavelengths, making them visible from a distance and especially luminous at dusk. In following colour, you are following the same paths that pollinators have taken for millions of years.